Gamified Strategy
A luxury car company had renewed its UX strategy, but it lived in a document. How do you turn it into the way employees actually serve the client in front of them?
MethodsA series of co-design workshops across Finland and the Baltics, built on Business Origami: employees model their own client interactions with physical pieces on a board.
Key findingStrategy travels further as an object than as a document. The boards, a one-metre pyramid and user-story comics built shared understanding across disciplines, cultures and languages.
What changedParticipants gave great feedback on the facilitation and the preparation, and the client kept the relationship with the consultancy going after the series.
Align + (Re)design
The storyEmployees visualised their client work through Business Origami, a service design technique that makes fuzzy business systems concrete. I designed the origami boards and props, co-created the visual identity and user story comics with a graphic designer, and facilitated workshops in Finland and the Baltics, in some as our consultancy's only person in the room. The sessions were deliberately mixed-language.